While social media networks have grown exponentially and are undeniably effective in reaching a wider audience, many leading marketers believe – and can point to strong statistical indicators – that email marketing remains the most effective channel.
That’s particularly true when targeting existing customers with personalised marketing. Email marketing allows customer lists to be segmented so customers only receive relevant messages and businesses only spend money on marketing to engaged customers who have actively chosen to receive communications. That makes it important to start building a list as soon as you launch a new website.
Perhaps most importantly, put simply in terms of bottom line, according to Forbes.com email marketing can deliver the highest ROI of all marketing channels. There can be few better reasons to start email marketing today.