Effective payment gateway integration is essential for all online retailers, and is a key part of a successful e-commerce site where ease of use, security and customer reassurance are all paramount.
For the retailer, it has significance in a number of areas: for PCI DSS compliance and security, as you don’t need to worry about storing actual credit card numbers; for reduction of fraud, as you receive orders in the knowledge that the credit card payment has cleared. On your customer’s side, a customer can have confidence that their card details are handle securely by a well-known and trusted brand, particularly when using major payment gateways such as Worldpay, Opayo (formerly SagePay), Stripe or Paypal, or digital wallets such as Google Pay or Apple Pay.
Alternatively, your customers may be known to you, and you can allow them to checkout “on account” for example. This allows you to take the order through the web, and settle the payment by other means offline. This method is especially suited to B2B or procurement web sites where your site is selling to other trade businesses, or to allow students to procure uniforms for a course.