Vital for success on the web, allowing our clients to understand SEO is part of our goal. But why do our clients need to understand this? Why don’t we just provide it? Because like most things in life, it works better when its a “two way street”. Our clients are aware of what we are mutually trying to achieve, and we are all pulling in the same direction – together.
Make no bones about it – many businesses have been ripped off by dubious firms offering SEO services. Large tele-sales operations have grown up around this business, offering “first page of Google” and even “guaranteed”. Of course, no-one except Google can guarantee who will appear on their first pages within the natural listings. Secondly, the first question you should ask is – first page for which exact search phrase? It’s easy to achieve first page for irrelevant keywords. It’s much harder to rank for competitive keywords which may nonetheless be highly relevant to your business. That’s why extensive keyword research and planning is essential so that a strategy can be carried over into development or modification of a website. It’s then clear where improvements to an existing site or key elements to consider in development will lie.
Web Age therefore consider SEO as integral to the whole web site development process, from the very start of the project. An initial set of target keywords are considered at the outset. These will be integral to the site content, its titles, headings and navigation. SEO is therefore take into account as an intrinsic part both of design and content creation. Naturally, given the competitive nature of organic search, ongoing SEO is highly recommended for continuous improvement, but we aim to make it a cornerstone of any site that we build.
Think your SEO strategy through at the beginning, and make it integral to the development.